Case study
Punkt
What we did
The client
Punkt is a communication agency in Tromsø, started with the idea of showing what North Norwegian creatives can do on a national level. Morgen, alongside a hand-picked group of local studios and freelancers, has joined forces to make the idea come to life.
A point that moves
Morgen was tasked with building the brand and designing the website of the agency. The direction was in the name. Punkt attaches to several Norwegian words: startpunkt, fellespunkt, treffpunkt. We built one mark that changes form depending on what it stands for.
Why we’re in it
Punkt’s stated aim is to become the leading agency in Northern Norway, and to raise national awareness of the skilled communication and design companies working above the Arctic Circle. We believe local companies should have a local choice when it comes to communication, instead of buying it from Southern Norway. That’s a core message Morgen shares with Punkt.
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