Omhu

Omhu means care in Norwegian, and the company came as a response to a tight and expensive housing market in Tromsø. We set the direction for the project by combining the feeling of care, natural tones and a modular design.

Omhu is a relatively small company, which keeps the communication between company and client close and personal. A simple catalogue look would have sent the wrong signal to potential buyers, so we kept it minimal with warm colours and a typeface that looks hand-drawn.

The brand film we made with Espejord Media and Raw Studios follows Omhu’s first three modular homes coming into Tromsø by road and over the city’s landmark bridge. That’s where we stood on a cold night at three in the morning, cameras set on either side and a drone flying across the bridge in heavy winter winds, to capture the three houses crossing.

A year since launch, Omhu is building modular homes across Tromsø and Northern Norway.